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Gökhan Salmanoğlu is an accomplished professional with extensive experience in international marketing and commercial strategy, currently serving as the International Marketing Enablement Lead at Pfizer since December 2011. In this role, Gökhan drives marketing excellence and commercial innovation initiatives for the Primary Care Business Unit across international markets. Previous positions include Regional Commercial Lead for the Hospital Business Unit in Emerging Markets and Global Business Transformation Lead within the Chief Marketing Office. Gökhan's background also includes progressive leadership roles in marketing and commercial excellence at Pfizer and Procter & Gamble, as well as involvement in organizations such as TÜSİAD and the CDO Club. Educational credentials include an MBA from Koç University and specialized programs at Yale and LSE.