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Christine Fitts is a seasoned professional in user experience and design strategy, currently serving as Senior Director of Experience Strategy for Oncology and Generative AI at Pfizer since April 2020. With a robust background in design thinking, Christine has led initiatives to embed user-centered frameworks across organizations, including previous roles as Director of Design Thinking and Senior Director of Product Strategy and User Experience at Everyday Health Inc., where a UX team was established and optimized. Founding Christine Fitts UX LLC in 2018, expertise was offered to various clients, enhancing strategic and design capabilities. Christine's earlier career included key positions at AGENCY.COM and Interactive8, where impactful user experiences were designed for notable global brands. Educational qualifications include a Master’s degree in Human-Centered Systems from City, University of London, alongside certificates in Integrated Marketing and Public Relations.