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Anne Ekholm serves as the Country Manager for Nordics & Baltics & Central & Eastern Europe at PetSafe Brands since October 2022, where responsibilities include managing operations and expanding business in multiple countries. Previously, Anne founded and produced South FM, a community radio station, and held various roles at Radio Systems Corporation, ultimately as Nordic Business Manager. Expertise in customer care and sales support was demonstrated through positions at companies such as Sanoma Media Finland and Yleisradio, where Anne gained recognition as a prominent radio broadcaster. With a background in radio journalism and marketing from Akademi Båstad Yrkeshögskola and a significant creative presence in the radio industry, Anne also participated in the production of "Vikings" season 6 as Oleg's bodyguard.