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Afifah Basir is the Co-Founder and CEO of Petotum, a company that provides boarding and training for cats. Prior to Petotum, Afifah was the Co-Founder and Branding and Operations Manager at MEOWCLASS, a boarding school for talented cats. Afifah has also worked as a Corporate Communications Executive, Senior Project Coordinator, Corporate Executive, and Social Media Strategist. Afifah's experience in event planning, branding, and marketing has helped their build a successful company in Petotum.

Afifah Basir has a BSc (Hons) In Mass Communication from Universiti Teknologi MARA and a Diploma In Communication and Media from Universiti Teknologi MARA.

Some individuals on their team include Daniel Sabari - Full Stack Developer, Nizam Habibur - Business Development Manager, and Arthur Alvin - Full Stack Developer.