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Ilana is a Partner at Peterson Ventures. Prior to joining Peterson Ventures, Ilana worked as Founder and CEO of Weddington Way, a direct to consumer brand, which was acquired by Gap Inc. in December 2016. After selling Weddington Way to Gap Inc., Ilana joined the executive team at Gap Inc. and was a leader in customer experience and innovation for the company. She began her career in NYC as a buyer for Bloomingdale’s. Ilana is an active angel investor, board member, and lecturer in entrepreneurship at Stanford GSB. Identified as an “Accelerator” by WSJ, “40 under 40” by SF Business Times, Ilana approaches the brand building with unwavering focus and industry-changing boldness. Ilana received an MBA from the Stanford Graduate School of Business and a B.A. from the University of Pennsylvania where she graduated summa cum laude.