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Dana Puglisi Helms has extensive work experience in marketing and executive roles. Dana is currently serving as the Head of Marketing at Petco Love since 2022. Prior to that, they worked as a Member at Reforge, starting in 2022. From 2021 to 2022, they held the position of Chief Marketing Officer of Adopt-a-Pet.com at Kinship. Dana also worked at Adopt-a-Pet.com from 2012 to 2022, initially as the Chief Marketing Officer, and later as the Director of Marketing and Communications. Before that, they were the CEO + Founding Partner of 399Media Group from 2008 to 2014. Their earlier experiences include working as the Director of Content and Creative / Chief Client Officer at Marketing Fire from 2004 to 2008.

Dana Puglisi Helms has completed a Product Marketing program at Reforge, which spanned from an unspecified start date to the year 2023. Prior to this, they obtained a Marketing Strategy degree from Reforge, which was completed in the year 2022. There is no information available regarding the dates or degree attained at Marymount Manhattan College.