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During his time as Director of Veterinary Sales at Royal Canin, Joe Wayman saw that vets passionately believed in nutrition as the most important factor in a pet’s health. But unfortunately, limited time and resources made it difficult to provide well-informed diet recommendations. As a solution, Joe developed a nutritional supplement company, which he sold in 2012, as well as an extensive veterinary manual for diet recommendations. That manual has since evolved into the collaborative data platform, Petabolix™.