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Laura Daftari has over 18 years of experience in visual merchandising and project management at Pet Food Express, currently serving as Visual Merchandising Project Manager. In this role, Laura manages a five-person team and oversees numerous merchandising and large-scale construction projects annually, collaborating closely with senior leadership to drive company-wide initiatives. Previous positions at Pet Food Express include Visual Merchandising Project Coordinator and Merchandising Project Manager, where substantial improvements in project completion rates and new store openings were achieved. Laura began their career in promotions at Energy 92.7 and holds a B.A. in Film & Visual Culture from the University of California, Riverside.