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Ashton Pereira has held a variety of roles in the marketing, data and technology space since 2007. In 2021 they began working as Senior Manager - Marketing, Data & Technology at Deloitte Digital Australia. Prior to this, they were Product Manager, Lifecycle at Pet Circle (2022). From 2018 to 2021 they worked as CRM Manager at Koala, where they were responsible for uncovering growth opportunities for customer lifecycle stages. From 2016 to 2018 they worked as Marketing Automation Manager at hipages, where they implemented, reviewed and maintained marketing automation tools and campaigns. From 2014 to 2016 they worked at Datarati as a Client Engagement Manager (Marketing Automation Consultant), enabling clients and their agencies with lifecycle strategic road maps. From 2011 to 2014 they worked at Apple as an In Store Guest Trainer, welcoming customers and providing recommendations. In 2011 they held two roles, Digital Designer at Arc @ UNSW and Projectionist at EVENT Cinemas Ltd. In 2010 they worked as a Junior Marketing Liason at Total Environment Centre, leading a team of video-graphers, animators and web developers. In 2011 they worked as a Media Consultant at Waverley Council, filming and editing a documentary on the operation of "Meals on Wheels".

Ashton Pereira has an educational background that includes a Bachelor of Media & Communications from UNSW from 2008 to 2011, and a High School diploma from Waverley College. Ashton has also obtained certifications from DataCamp for Intro to SQL for Data Science in September 2019, 10 Salesforce Trailhead Badges, and Partner Accreditation: Foundation Assessment Results - Salesforce Marketing Cloud from Salesforce.