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Fabio Saporiti is an experienced marketing professional with a robust background in digital and offline marketing strategies, customer relationship management, and event organization. Currently serving as Gerente de Marketing & CRM at PESA S/A since September 2022, Fabio leads a multidisciplinary team focused on driving marketing initiatives for a major Caterpillar equipment representative in Southern Brazil. Previous roles include Marketing Director at bnyou, Marketing Manager at Senff, and Chief Marketing Officer at Loopa, showcasing expertise in inbound marketing, branding management, and B2B growth strategies. Fabio’s career also includes significant positions at Grupo Bitcoin Banco, Vivo | Telefonica Brasil, and HSBC, where leadership in customer satisfaction, retention strategies, and team management were key responsibilities. Fabio holds a Bachelor's degree in Business Administration and a postgraduate degree in Business Planning and Management from Universidade Tuiuti do Paraná.