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Brian Farrelly is an accomplished professional with extensive experience in business development, transformation, and technology partner management. Currently serving as General Manager for Ireland at Peru Consulting, Brian previously held significant roles at HSBC as Head of Operating Model Transformation and at AIB, where responsibilities included overseeing technology partner management and developing IT partner strategies. Brian's career encompasses leadership positions at Logicalis and ECONIQ, focusing on client relationships and sales strategies, as well as a long tenure at BT Ireland, where Brian led major deals and new business initiatives. Educational qualifications include a Diploma in Digital Business from University College Cork and a degree in Business Analysis and Consultancy from the National College of Ireland.