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Rob Potter is a seasoned financial executive with extensive experience in financial planning and analysis, currently serving as Chief Financial Officer at PERSUIT® since 2024. Previous roles include Chief Financial Officer at Beacon Platform (2022-2023) and Head of Financial Planning & Analysis at AlphaSense (2020-2022). Rob has a strong background in financial strategy, having held positions such as Vice President and Head of Financial Planning & Analysis at TUDOR INVESTMENT CORPORATION (2015-2020), and various roles at Credit Suisse, Morgan Stanley, and PepsiCo. Educational qualifications include a Bachelor of Business Administration in Finance from Pace University - Lubin School of Business, and studies at The George Washington University School of Business and Scarsdale Senior High School.