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David E. Frank has worked in the web analytics field since 2005. David began as an SEO Expert at RFL Technology in 2005, then moved to Hercules Web Technologies as a PPC & Affiliates Account Manager in 2006. In 2007, they were a Senior Web Analytics Advisor at Amadeus Web Systems. From 2008 to 2010, they worked as a Freelance Web Analyst, providing services in web analytics, conversion optimization, SEO, SEM, and PPC. Finally, since 2010, they have been a Web Analyst - Personyze Expert/Consultant, providing consultancy and training to Personyze customers in the US and specializing in optimizing conversion through behavioral targeting and website personalization.

David E. Frank received a Bachelor's Degree in Computer Science and Math from the University of Houston between 2002 and 2005. David then went on to earn an MBA in Marketing from New York University between 2006 and 2008.