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Ammar Latifovic is a seasoned technology leader currently serving as Senior Director of Software Engineering at Personify Health since February 2024. Previously, Ammar held multiple senior roles at Virgin Pulse from September 2013 to February 2024, including Senior Director of Software Architecture and Director of Platform Engineering, where responsibilities included establishing teams in collaboration with the enterprise architecture team and developing platform engineering initiatives. Prior positions encompassed roles such as Sr. Engineering Manager, focused on Benefits Navigation, and Engineering Technical Lead, where contributions included implementing device integration services and multi-factor authentication systems. Early career experience included software engineering at Cape Ann Enterprises, working on cloud server management and application development. Ammar holds a degree in Electrical Engineering, specializing in Computer Systems Networking and Telecommunications from the University of Tuzla.