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Ed Binnie

Major Account Executive at Personica

Ed Binnie is a seasoned sales professional with extensive experience in account management and business development. Currently serving as a Major Account Executive at Fishbowl since December 2023, Ed previously held the role of Account Executive for Growth Business at Salesforce from February to November 2023, focusing on customer engagement and sales of the Salesforce Customer 360 platform. Ed’s prior experience at OpenTable spanned over a decade, where accomplishments included being named Business Development Manager of the Year in 2018 and earning the Grand Cru Winner title in 2017. Ed began their professional journey as a Restaurant Operations Specialist at OpenTable, receiving recognition as ROS of the Year in 2014. Educational qualifications include a degree from Edinburgh Napier University, complemented by attendance at North Berwick High School.

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