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María Florencia Vazquez is an experienced marketing and communication professional with a strong background in brand management and digital strategy. Currently serving as Brand Lead at Personal Pay since May 2020, María leads communication strategies for the fintech initiative aimed at enhancing financial inclusion. Concurrently, María holds the position of Responsable de Comunicación y Marca at Telecom Argentina, focusing on communication strategies for new business verticals. Prior roles include Coordinator of Advertising at Telecom Argentina, and various marketing and social media positions at Cablevisión Fibertel and Jazmín Chebar. María holds a Specialist degree in Strategic Marketing Management from the University of Buenos Aires and a Bachelor's degree in Public Relations and Social Communication from Universidad del Salvador.