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Sermin Aydin is a seasoned professional with extensive experience in project and account management, particularly in the areas of media and marketing. Currently serving as a Senior Project/Account Manager and Product Owner at PBM Personal Business Machinr AG/adesso SE since November 2019, Sermin Aydin specializes in customer experience, high-performance campaigns, and hyper-personalization, alongside a strong focus on digital transformation and neuromarketing. Prior to this role, Sermin Aydin held the position of Prokuristin Marketing and Vertrieb at Finanzplaner TV GmbH from March 2006 to November 2019, where responsibilities included innovative sales and marketing strategies, video production, and targeted marketing initiatives across various media platforms.