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Kassy Dignam has extensive experience in digital and eCommerce roles. Kassy is currently the Head of Digital and eCommerce at Perrigo Company plc. Prior to that, they worked at Henkel as the Head of eCommerce and Digital, where they led the planning and execution of the UK's Beauty retail eCommerce strategy. Kassy also has experience in digital marketing, content creation, and team leadership. Before Henkel, they worked at BRITVIC PLC as the Digital Business Development Manager and Global Digital Marketing Manager. Their earlier experience includes roles at Lloyd's as a Senior Digital Content, Social and Marketing manager, Senior Marketing Executive, and Marketing Executive. Kassy began their career at the Financial Conduct Authority as part of their Graduate Scheme.

Kassy Dignam has a BA (Hons) degree in Business Studies and Marketing from Nottingham Business School, Nottingham Trent University, which they obtained from 1997 to 2001. Kassy further pursued a Postgraduate certificate of communication, advertising, and media from Covent Garden College from 2002 to 2003. In addition to their formal education, they hold certifications such as Amazon DSP Campaigns Certification from Amazon and Squared Online from Squared Online, obtained in 2022 and 2016, respectively.