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Tracy Lam is a seasoned professional in sales and market management, currently serving as Market Director and previously as Sales Director at Pernod Ricard since September 2016. Tracy has successfully led sales operations in Hong Kong and Macau, navigating challenges presented by macroeconomic factors such as the Hong Kong Unrest and Covid-19. Prior roles include Head of Sales and Channel Manager, focusing on strategic account management and business development. Tracy's experience spans key account management at Oettinger Davidoff AG and Moet Hennessy Diageo Hong Kong Limited, where significant sales increases were achieved. Earlier career stages involved building client relationships as Senior Sales Manager at WineSpot Limited and Overseas Sales Executive at King's View Jewellery. Tracy holds an MBA from the University of South Australia, earned between 2009 and 2011.