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Sam Davies is an accomplished media professional with extensive experience in content creation and journalism. As the Editor in Chief at Pernod Ricard since November 2021, Sam has leveraged a diverse background that includes founding Samedi Media in 2010, where innovative content for major European brands is produced. Previous roles include Web and Digital Video Journalist at France 24, Head of Content at The Local, and Global Head of Content at Danone, showcasing expertise in both editorial leadership and strategic content development. Sam's educational foundation includes a Master's degree in Innovation and Entrepreneurship from HEC Paris and a Bachelor's degree in Journalism and Politics from RMIT University.