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Massimiliano Ernst is an experienced marketing professional currently serving as the Marketing Director for the Balkans at Pernod Ricard, a position held since April 2007. Ernst has a proven track record of leadership within various marketing roles, including Head of Brand, Head of Experts, and Head of Luxury, where responsibilities included managing brand portfolios, adopting global strategies, and developing new business units. Prior to joining Pernod Ricard, Ernst gained experience as an On Trade Promoter and Event Manager at Special Machine Event srl, focusing on marketing and event management within the spirits industry for brands such as Diageo and Bacardi.