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Chris Hurley is a seasoned professional with extensive experience in channel strategy, shopper marketing, and category management within major consumer goods companies. Currently serving as Vice President of Channel Strategy and Shopper Marketing at Pernod Ricard, Chris previously held multiple leadership roles at Campbell Soup Company, where comprehensive oversight included category strategy, sales, and shopper insights across various divisions. Prior experience includes positions at Dr. Pepper Snapple Group and E. & J. Gallo Winery, where Chris led initiatives focused on sales growth, market share, and category management. Chris holds a Bachelor of Business Administration in Finance from the University of Notre Dame.