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Guillermo Regorigo Alonso is a seasoned marketing professional with extensive experience in brand management and strategic communication. Currently serving as the Global Brand Manager for Ysios and Azpilicueta at Pernod Ricard Winemakers since January 2022, Guillermo drives international brand strategies and engagement for these prestigious wine brands. Previously, Guillermo held various roles at Pernod Ricard including Brand Manager for Fine Wines and Global Brand Manager for Campo Viejo. Prior experience includes positions at The HEINEKEN Company, Volkswagen Group, and Progenika, where Guillermo contributed to brand equity, market research, and product management. Guillermo holds an MBA from the Power and a Digital Marketing qualification from ISDI, complemented by a Bachelor’s degree in International Business and Biotechnology from Sogang University and a degree in Business Administration from the University of Deusto.