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Darryn Hakof GAICD is a seasoned executive with extensive experience in global business development, marketing, and strategic initiatives within the beverage industry. As the Global Business Development Director and Chief Commercial Officer at Pernod Ricard Winemakers since September 2015, Darryn has been instrumental in leading business strategy and executing new growth opportunities. Previous roles include Vice President of Brand Development at The Absolut Company, where Darryn shaped global marketing strategies for prominent brands, and International Brand Development Director at Premium Wine Brands, overseeing significant brand consolidations. Darryn’s career began at Orlando Wyndham Group, enhancing sales and forecasting functions. Educational qualifications include a Master of Business Administration from Adelaide University and a recent Company Directors Course Graduate certification from the Australian Institute of Company Directors.