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Manvir Samra is an experienced digital marketing professional currently serving as Paid Search Director for Enterprise Rent-A-Car at Performics since December 2021, where responsibilities include managing the Samsung UK MX accounts. Prior to this, Manvir held multiple roles at WPP, progressing from Paid Search Executive to Paid Search Manager for Ford, overseeing various international accounts and leading the search strategy for Ford of Britain. Earlier career experiences include a role as PPC Assistant at Lifetime Brands, where daily bid management for Amazon Marketing Services was a key focus, and as a Digital Marketing Assistant at JD Sports Fashion plc, contributing to seasonal campaigns and social media management. Manvir holds a Bachelor's Degree in Business and International Relations from Aston University.