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Anupriya Beniwal is an experienced professional in e-commerce strategy and digital marketing, currently serving as Group Head at Performics since April 2021, where responsibilities include leading the e-commerce strategies for L'Oreal brands such as Maybelline and Garnier. Prior roles at Performics, including Senior Business Manager and Business Manager, involved developing comprehensive media strategies, planning annual goals, and executing successful product launches. Anupriya's earlier experience includes roles as Senior Business Analyst and Business Analyst at AdGlobal360 and Merkle Sokrati, respectively, where strategic account management and performance optimization for clients across various sectors were key responsibilities. Anupriya holds an M.Sc. (Hons) in Mathematics from the Birla Institute of Technology and Science, Pilani.