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Katarzyna Kowalska is an accomplished professional in client partnerships and data solutions, currently serving as VP of Global Client Partnerships at Adfidence since January 2023 and previously as Client Success Director. At Performance Media, from July 2018, Katarzyna held multiple leadership roles, including Business and Product Vision Team Leader and BI & Data Solutions Team Leader, focused on end-to-end media data analytics. Katarzyna's experience includes trade marketing at Aviva, where comprehensive marketing campaigns were executed, and a role in Sales Development and Digitalization at Aviva Poland, leading training and developing digital sales strategies. Earlier experience includes managing a portfolio of international corporate clients in the Group Life Insurance Sales Department. Educational background includes a CEMS Master's in International Management from the Stockholm School of Economics and SGH Warsaw School of Economics, along with a Bachelor's degree in Finance and Accounting.