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Steve Allen is a seasoned professional in the automotive industry with extensive experience in sales, marketing, and training. Currently serving as Partner at Performance Brokerage Services, Inc., Steve contributes to North America’s leading dealership brokerage firm. In addition, Steve holds the position of Senior Sales Executive at CARS Marketing, focusing on innovative marketing strategies for automotive dealers. Previous roles include National Sales Trainer at Steve Allen Leading Edge Selling & Digital Road To A Sale, where the emphasis was on converting leads and enhancing online engagement, and Account Executive at NextGear Capital, providing financial solutions for dealerships. Steve's career also includes positions as Sales Manager at Pro-Tech Seal and District Marketing Manager at iA Financial Group, among others. Steve’s educational background includes a degree in Automotive Marketing and Business Administration from Georgian College.