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Natalie Larkin, MSc., is a seasoned marketing professional with extensive experience in marketing technology, client services, and strategic consulting. Currently serving as the Senior Director of Marketing Technology at Perforce Software since February 2022, Larkin has held significant roles at various organizations, including Director of Client Services at Digital Pi and Head Marketing Technologist at Rogue Wave Software. Larkin's expertise spans marketing automation and CRM consulting through Qlix Marketing, as well as leadership in marketing roles at companies like Kapta, Rosslyn Analytics, 5280 Solutions, Clear Peak LLC, and Windsor. Academic credentials include a Master of Science in Marketing from Eastern Michigan University and a Bachelor of Science in Marketing from Ohio University.