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Jay Jackson is a seasoned digital marketing professional with extensive experience in overseeing digital strategy and marketing growth, exemplified by a 230% increase in the current role as Director for Digital Marketing Architects/AEP Practice at Perficient since August 2018. At Perficient, Jay built and manages the Adobe Experience Platform practice, serving as a subject matter expert in key areas such as Customer Journey Analytics. Prior roles include Sales and Marketing Technical Evangelist at Cox Communications, where emerging technologies were leveraged to enhance customer experiences, and Principal Management Consultant at Verizon Wireless, focusing on digital strategies for sales and operational efficiencies. Academic experience includes serving as an Associate Professor at Southern Polytechnic State University. Jay holds a Master's degree in Technology Management from Southern Tech University and a Bachelor's degree in Operations Management from DeVry University - Atlanta.