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Lorenzo Argnani has gained extensive experience in various roles within the digital marketing and advertising industry. Lorenzo started their career at Uniprof Sim Spa as a Stage participant in 2002 and later worked as a Reservation Sales Agent at United Airlines. Lorenzo then transitioned to roles at Chanel as an Assistant Trade Marketing Manager and at Unisys as a Consultant. Lorenzo further advanced their career at Leonardo ADV S.r.l. as a Special Projects Account Manager before moving to Mindshare as a Senior Digital Specialist. Lorenzo later joined iProspect as a Digital Performance Supervisor and currently holds the position of Media Manager & Digital Lead at Perfetti Van Melle since 2011.

Lorenzo Argnani pursued a Master's degree in Marketing and Communication at Bologna Business School from 2004 to 2005. Prior to that, they studied Economics at Alma Mater Studiorum – Università di Bologna from 1996 to 2002. Lorenzo has also obtained various certifications over the years, including a Master's in Data Science from UPA and completing courses in data analysis and programmatic buying. Lorenzo has continued to enhance their skills through certifications in leadership, emotional intelligence, and client management.