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Sue (Sindaco) Witte possesses extensive experience in consumer and shopper insights, holding prominent positions in various organizations. Currently serving as Senior Manager of Consumer & Shopper Insights at Perdue Farms, Sue previously held significant leadership roles including Senior Vice President and Global Team Lead at MetrixLab, Senior Director and Team Lead for Crossix Analytics Services at Veeva Systems, Vice President of Consulting and Shopper Analytics at Kantar Consulting, and Engagement Lead for Strategic Analytics at IRI. Sue earned a Bachelor of Science in Economics and Marketing from Lehigh University College of Business.