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Federica Ramazzotti, PhD, serves as Design Lead at PerceptoLab, overseeing product designers and UX research while collaborating with cross-functional teams in the Insurance Experience domain. Additionally, Ramazzotti is an Adjunct Professor at Accademia di Belle Arti e Design - Poliarte, teaching web design, and a Design Thinking and Innovation Teacher at Università degli Studi di Macerata, focusing on entrepreneurship and digital transformation. Previous roles include Service Designer at Nautes and UX/UI Designer at PluService s.r.l., with a solid academic background that includes a Doctorate in Philosophy from Università degli Studi di Macerata and various visiting positions at prestigious institutions. Ramazzotti's expertise lies in user experience, design methodology, and the application of AI in tailored services.