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Daniel Gonzalez started his career at R/GA after graduating from St. Johns University where he received a BS in Business. For 6+ years he lead the visual effects team for feature films, global ad agencies and broadcast networks. In the Fall of 2001, Gonzalez co-founded Perception with an RGA colleague, Jeremy Lasky. They formed a motion graphics studio that lead the revolution in creating groundbreaking design and visual effects on the desktop. Now in it's 18th year, the studio has sharpened its focus to become global experts in designing futuristic UIs for both feature films and for the most powerful brands in technology. From Iron Man to IBM, from The Avengers to SpaceX, the studio has an extremely unique niche that truly bridges the gap between science fiction and science fact. Gonzalez co-leads new business initiatives, shapes the company’s growth, while overseeing a full-time staff of 15.

Perception has been featured on Engadget, Art of the Title, Cinefex, Gizmodo, ACM Siggraph, ADC nominated at SXSW for Best Title Sequence and twice nominated for an Oscar for Best Visual Effects. Gonzalez has lectured/guest speaker on design and technology at OTIS, SCAD, Boeing, Carnegie Mellon’s ETC and NYU ITP. He's also given presentations and workshops at some of the biggest tech giants in the world including Samsung, SpaceX, Intel, Microsoft, GE, Northrop Grumman, Audi, Mercedes, Ford, Chrysler and Apple.

Gonzalez’s past work has been showcased on the film screen and televisions across the world, while Perception’s work can be experienced on the big screens, in smart homes, automobiles and mobile devices across the planet!