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Nelson Chu is the current Founder and CEO of Percent, and they have also held positions at BlockFi, Recharge Capital, and MySupport. Nelson has been in the business world for over 10 years, and their experience has been largely in strategic advisory and portfolio management. Nelson got their start as an analyst with BlackRock's Fixed Income Portfolio Management's Business Strategy Group. Nelson then went on to found Lumenary, a startup that helps other startups and established brands with their vision, expansion, and product scaling. In 2014, they co-founded MySupport, an online platform that helps seniors, people with disabilities, and families connect with direct support workers. The company was acquired by RISE Services in 2020. Nelson's most recent venture is Percent, a financial technology company that provides instant cash back rewards to users when they shop at certain stores.

Nelson Chu graduated from Rutgers University with a B.A. in Economics and Political Science.

Some direct reports include Prath Reddy - President, Gary Reifman - Head of Product, and Alex Zakharov - VP, Architecture.