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Daniele Scudiero has extensive experience in retail management, brand development, and community building. Currently serving as a Collaboratore at PERCASSI since August 2016, Daniele focuses on creating successful brands and managing international commercial networks. Alongside this role, Daniele has been the Vice Store Manager at the LEGO Group since September 2016, overseeing store operations and personnel management. Additionally, Daniele is the Founder of The IDRAA, working to build a community. Previous positions include Store Manager at Garmin, Collaboratore at Bookchain8, and Coffee Specialist at Nestlé Nespresso SA, among others. Daniele's educational background includes studies at Anderson House and the Scuola d'Arte Andrea Fantoni.