The Sales Team at Perani's Hockey World is responsible for providing excellent customer service, assisting customers in selecting the right hockey equipment and apparel, and driving sales across the company's 18 retail stores. They leverage their extensive knowledge of hockey products to support both amateur and professional players, help maintain inventory, and ensure that shoppers enjoy a seamless and informed buying experience. The team also contributes to the success of the company's web and catalog sales, offering expertise that extends beyond in-store interactions.