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Ximena Roa possesses extensive experience in financial leadership within PepsiCo, holding various positions since joining the company in July 2004. Currently serving as VP of Financial Planning and Analysis for Frito Lay North America, Ximena has also held the role of Chief Financial Officer for PepsiCo Foods Canada, along with several senior finance director positions across multiple sectors, including eCommerce and innovation. With a solid educational background that includes an MBA from Duke University's Fuqua School of Business and a BS in Industrial Engineering from Universidad de Los Andes, Ximena demonstrates a robust combination of financial acumen and strategic insight.