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Steve Rowe is an accomplished professional with extensive experience in the food and beverage industry. Currently serving as Director of New Technology at PepsiCo since October 2008, Rowe is responsible for evaluating and implementing new technologies in beverage products. Prior to this role, Rowe worked as a Senior Packaging Specialist at Nestle R&D in Switzerland, focusing on package development, aseptic filling, and validation from July 2005 to October 2007. Rowe's career also includes a significant tenure as Senior Project Manager at Tetra Pak from September 1995 to June 2005, where involvement spanned the plastics and aseptic filling divisions across the UK, China, and the USA. Rowe holds a BSc in Mechanical Engineering from the University of Salford.