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Shiri Kornowski is a seasoned design expert with extensive experience in brand strategy and customer experience. Currently serving as the Head of Brand & Customer Experience Design at PepsiCo since September 2017, Shiri leads experiential activations for the company's vast $80+ billion portfolio, encompassing notable brands under Pepsi Beverage North America and PepsiCo Foods North America. Previously, Shiri held roles as Design Lead for Brand Pepsi in both North America and Global, significantly enhancing consumer engagement and brand loyalty across various platforms. Additionally, as co-founder and creative partner of the award-winning agency Squat New York, Shiri has been instrumental in developing strategic branding initiatives for diverse industries. An alumnus of Bezalel Academy of Art and Design with a Bachelor's in Visual Communication, Shiri is furthering education with a Master's in Graphic Communications Management and Technology at New York University.