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Max Ambrozy is an experienced technology leader currently serving as the CIO - Head of Marketing & Commercial Digitalization for Europe at PepsiCo since April 2008, where the focus is on driving digital transformation within the commercial and marketing sectors. Previously held the role of CTO - Head of Delivery and Development for Europe, responsible for defining and leading technology investments while overseeing project delivery related to innovation and technology. Max also served as Global Business Solution Director, leading complex SAP global template implementations across various European business units. Prior experience includes the position of Business Shared Service IS Delivery Lead at Diageo from September 2005 to April 2008. Max holds a Bachelor of Business Administration (BBA) from ÁVF | College of Management, completed in 2000, with a specialization in organizing small and medium enterprises.