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Jonathan Scarpetta is a seasoned media and strategy professional with extensive experience in leading roles across various prominent organizations. Currently serving as Media Director at PepsiCo Mexico Foods, Jonathan has previously held significant positions such as Chief Strategy Officer for LATAM at Dentsu Aegis Network and Consumer Engagement Senior Manager at GEPP. Additional experience includes roles as Business Manager at Havas and Strategy & Planning Lead for Coca-Cola at MediaCom. Jonathan Scarpetta has been active in academic pursuits, studying Media & Commercial Strategy at Universitat Autònoma de Barcelona since 2017, following previous studies at Universidad Central in Colombia.