ÂÜÀòÂÒÂ×

Anton Morin is an experienced professional in digital strategy, market research, and consumer insights, currently serving as the Europe Digital Strategy & Transformation Lead at PepsiCo since August 2017. Previous roles at PepsiCo included RU Audience Insights Lead and Head of Strategic Insights, focusing on personalization, eCommerce analytics, and trendwatching. Prior experience includes working as a Senior Client Service Director at Ipsos, Director of Business Development at Insight Group, and various positions at Tele2, where Anton developed and implemented marketing research strategies. Additional roles at JSC Vimpelcom and Vimpelcom involved managing market research teams and conducting both qualitative and quantitative research. Anton holds a bachelor's and master's degree in Management from Moscow State Mining University, as well as additional qualifications in supervisory management and graphic design.