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Lulu Avila is an experienced digital marketing and community outreach professional with a strong focus on bicycle advocacy and youth empowerment. Currently serving as the Digital Marketing Manager at PeopleForBikes since December 2021, Lulu previously held positions including Marketing Manager and Youth Program Coordinator at Bike Utah, where over 2000 students were taught to ride confidently during the 2019-2020 school year. Additional experience includes a Latinx Marketing & Communications Internship at Wasatch Community Gardens, community outreach at Ogden City Business Development Division, program coordination at Summit Powder Mountain, and establishing the Youth Program for Ogden Bicycle Collective. Lulu has demonstrated a commitment to building relationships within local communities and enhancing marketing opportunities for various organizations.