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Sheena Campbell is an accomplished communications expert with over 20 years experience leading communications, engagement and marketing initiatives for long-term care, home and community care and government. Sheena provides strategic guidance and oversight to enable peopleCare’s collaboration and sector leadership. A talented writer specializing in compelling organizational storytelling that engages and inspires, Sheena elevates how we leverage and share values-based peopleCare’s operational excellence and resident-centred focus to support our vision to change the world of senior living. Sheena is instrumental in fostering peopleCare's organizational commitment to social responsibility by leading our comprehensive strategy to raise awareness and engage partners to help us meet our shared value and fundraising goals. Sheena is a long-time member of the International Association of Business Communicators and a member of the Ontario Long-Term Care Association Advocacy Committee. She holds an Honours Bachelor of Arts degree and completed, with honours, the Public Relations program at Ryerson University.