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Mahmut Coban is an experienced Category Planning Manager at Penti since June 2022, focusing on developing and executing comprehensive category strategies aligned with business targets and financial goals while monitoring sales performance. Prior to this role, Mahmut served as International Store Merchandising Manager at LC Waikiki from May 2017 to June 2022, where responsibilities included crafting allocation strategies for the EMEA market and collaborating with various teams to optimize inventory and sales. Previously, Mahmut held positions at DeFacto, Mexx, and LC Waikiki, gaining expertise in merchandise planning, allocation, and analytical reporting. Mahmut began the career as an Assistant Merchandiser at Collezione and holds a Bachelor's degree in Textile Engineering from Kahramanmaraş Sütçü İmam Üniversitesi.