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Burcu Güçlü has over 16 years of professional experience in marketing and product management. Burcu began their career in 2004 as an Assistant Brand Manager at ÜLKER. In 2005, they moved to MARS Incorporated as a Category Manager. In 2009, they became the Marketing Manager at CEM BIALETTI Kitchenware, a subsidiary of BIALETTI. Burcu then held the role of Marketing and Market Research Consultant at FMC Consulting in 2010. In 2011, they were the Marketing Manager at Doğuş Yayın Grubu E Commerce - Online Shopping. From 2012 to 2014, they were the Marketing Manager at Hobby Cosmetics, A Dabur Enterprise. In 2017, they were a Profit Star Project Manager on a short-term assignment at Bayer Consumer Health. From 2019 to 2021, they were the Sales and Marketing Director at TheLifeCo Wellbeing. Currently, they are a Product Manager at Pensa Systems.

Burcu Güçlü attended Sankt Georg Austrian High School, Istanbul from 1986 to 1994. Burcu then went on to Bogaziçi University, where they earned their B.A in Sociology between 1994 and 1999. Finally, they obtained their MBA in Marketing from Sabanci University between 2001 and 2003.