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Raven Ke Shuiming is a seasoned digital and e-commerce marketing professional with extensive experience in the Southeast Asian market. Currently serving as the Regional Digital Retail Manager for Penfolds since October 2022, Raven has successfully increased online sales and driven digital marketing initiatives. Previous roles include Marketing Manager for De'Longhi, where Raven established social media platforms and managed cross-departmental projects, and Assistant Digital Marketing Manager at Fossil Group, handling multiple fashion brands. Earlier experiences at Huawei Singapore and OSIM International Ltd involved shaping digital strategies and significantly boosting online sales. Raven holds a Bachelor of Science in Information Systems Management with a second major in Marketing from Singapore Management University and a degree in Information Technology from Ngee Ann Polytechnic.