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Chris Richardson is a seasoned professional in the automotive industry, currently serving as a Business Manager at Pendragon PLC since January 2024. Prior to this role, Chris held the position of Digital Sales Controller at Pendragon PLC and Stratstone, where responsibilities included optimizing dealership digital sales conversions and implementing FCA-compliant digital sales processes. Chris has a notable background with Evans Halshaw, where accomplishments as a Senior Sales Executive & Motability Specialist include developing a new prospecting process and acting as Social Media Specialist for Darlington Ford. Initial career experience includes a Venue Manager role at Blind Tiger Performance Venues Ltd, where Chris successfully developed an events program. Chris is an alumnus of New College Durham, having studied from September 2006 to September 2009.