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Ria Galiano possesses extensive experience in marketing analytics and effectiveness, currently serving as the Global Head of Marketing Analytics at Peloton Interactive. With a solid background at Verizon, Ria has held roles including Senior Director of Measurement and Investment Optimization, Director of Advanced Analytics, and Strategic Alignment for Marketing Transformation. Ria's expertise also includes positions as Marketing Effectiveness Lead and Marketing Effectiveness Strategy Lead across various Verizon divisions. Previous experience includes managing Marketing Mix Strategy and serving as an Analytic Consultant at MMA. Ria holds a Bachelor's of Science in Economics from the College of the Holy Cross and a Master of Science in Resource Economics from the University of Massachusetts.